Nestlé owns 447 factories, operates in 189 countries and employs about 339,000 people. Twenty-nine of Nestlé’s brands have annual sales of over CHF1 billion (about US$1.1 billion), including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel and Maggi. In BCG Matrix of Apple, Apple iPods can easily be placed in the Dogs category.Nestlé’s products include baby food, medical foods, bottled water, breakfast cereals, coffee and tea, confectionery, dairy, ice cream, frozen foods, pet food, and snacks. Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or S tar category instead.Īpple iPods were considered the next big thing when they were introduced in the market but eventually failed to create a significant impact due to high competition and low customer demand. There are tons of rumors of an Apple TV product that might just maybe dominate like the iPod/iPhone/i Pad DOGS:ĭogs are those products that were perceived to have the potential to grow but however failed to create magic due to the slow market growth.įailure to deliver the expected results makes the product a source of loss for the organization, propelling the management to withdraw future investment in the venture.
If Apple can solve a few ecosystem problems, they could really own the TV space. Question Mark:Īpple TV makes a bit of money, but it’s not reaching its true potential. Know for its design and technology prowess, Apple iPhones have its own set of loyalists thanks to which it easily manages to stride off the competition available in the market.Īpple iPad and Apple Smartwatch are also regarded as the Stars for the company and are currently in the transition to become the Cash Cows for the company. With every new launch of Apple iPhone, the company manages to set new sales records.
The business units that represent the star of an organization also share the feature of having a high market share, but what makes them different from cash cows is that their respective industry can still expand further.įor Apple, their iPhones are undoubtedly are the Stars for them. The company has carved a niche for itself and has its own base of loyalists who prefer Apple products only.īut since the computing industry is slowly becoming portable and mobile, the need to have laptops and desktops are also decreasing, hence we can add Apple iMac and MacBooks in Dogs category as well. Over the years iTunes, MacBook and iMac’s have attained the position of being a Cash Cow for the company. There are two products of Apple that fall under the Cash Cow category of BCG Matrix of Apple, the first being Apple iTunes and the second being Apple MacBook and iMac’s. Interesting read: How to develop an effective SEO strategy using theme cluster model Cash Cows: Let’s check out the BCG Matrix of Apple and what all products of the company fall under what Quadrant.
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